Success Stories Melton Avaries of Vic Pty Ltd Claude Borg runs a family run business in Wyndham. He has handled and dealt with birds for 30 years. The business holds two Victorian Government licenses which classifies the business as commercial dealers and wildlife controllers which allows them to buy and sell birds and to export locally and internationally. Melton Aviaries has in recent years worked closely with Austrade and the Australian Quarantine Inspection Service (AQIS) to exported to Malta, USA and Japan with considerable success. As Claude puts it ‘It is always good to know that you have somebody like Austrade on ground in overseas markets to qualify your buyer and resolve any issues to ensure a successful outcome’.   Happy Yappers Pty Ltd Happy Yappers manufactures quality, hand-made dog biscuits from its Newport home-based premises. The founder and owner of the business, Ms Milly Parker began selling the biscuits commercially four years ago by cold calling local pet shops and in the first year had 40 clients. Today, that number has increased to over 100 retail outlets around Australia including a Christmas range through David Jones and on-line sales via its website happyappers.com.au. Happy Yappers has already made some in-roads into export markets and is selling its biscuits in the exclusive Harrods Department Store, in London. It has also had some recent export success in the Taiwan and New Zealand markets.   Initiate Action Since 2001, Aberfeldie based Initiate Action, has been providing service, advice and tools to help companies achieve improved inventory outcomes. It has developed specific and novel intellectual property that helps companies extract greater value from their inventory investments, known as the Inventory Cash Release Process. Initiate Action specializes in Inventory Process Optimization, Maintenance Repairs Operations (MRO) Inventory Reduction, Indirect Inventory Reduction and Process Improvement. In addition to consulting and training, supporting products include implementation software, audio programs, e-learning and the book Smart Inventory Solutions. Initiate Action services clients from manufacturing, automotive, OEMs, utilities and power generation, steel making and processing, process industries and smelting, pharmaceuticals etc. After undertaking international market assessments in 2004, the company has established a global distribution of books that promote its expertise and IP. Initiate Action has recently appointed a US agent and is making inroads into the US market and has established consulting licensee agreements with companies in Latin America. Wafex Pty Ltd Wafex is a Sunshine West small business specialising in the export and wholesale of fresh cut flowers. Wafex’s product range capitalises on Australia’s vast geographical spread and range of seasons, and provides a range of fresh and dried native and traditional flowers/greens to flower importers and wholesalers around the world.Wafex has offices and dedicated packing facilities in Sunshine (Melbourne) and Perth. The Sunshine packing facility features up to date handling, cool-storage and pre-cooling facilities to ensure shipments are despatched in pristine conditions to meet quality demands of world markets. The facility is located within 20 minutes of Tullamarine airport, ensuring an optimum cool-chain can be maintained on all fresh flower shipments. WAFEX today exports into 15 countries including the USA, Japan, Canada, Taiwan, the Netherlands, Hong Kong, Malaysia and Germany. Their recent trading successes include securing the tender to supply the presentation bouquets to for medal winners at the 12th Fina World Swimming Championships. Strategy4 Pty Ltd Strategy4 provides management training in Asia and Australia. According to Dr Chandra, 'Exporting has been good for my business because it provides an additional and expanding revenue stream, it strengthens my credentials as a consultant in the Australian market and it’s fun meeting and working with people from different cultures'.   Horticultural Skills Australia Pty Ltd Horticultural Skills Australia started as a small college in Footscray a few years ago with only a few students. Today HSA has over 300 students and has new premises in the city and in Werribee. When asked about his success, the Executive Director Ram Gopal emphasises the importance of planning, understanding the market needs and the willingness to travel overseas to meet with potential agents. "Austrade has been instrumental in identifying good agents in the markets and they have in turn been able to successful promote our institution to potential students in the overseas markets. Our competitive advantage is in the delivery of a well structured and practical course to students, who are employable the moment they graduate'.

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